EditorialBoard Raymond Akwule Antonio Botelho Jennifer Burrell Jennifer Bussell Andy Dearden Keith Edwards Helani Galpaya Martha Garcia-Murillo Heather Horst Heather Hudson Tim Kelly Charles Kenny Dorothea Kleine Beth Kolko Richa Kumar Rich Ling Alemayehu Molla Tapan Parikh Balaji Parthasarathy Ben Petrazzini Revi Sterling Lakshmi Subramanian Bill Thies Rahul Tongia John Traxler
Advisory Board K. Y. Amoako Jacques Attali Zoe Baird Ambassador Diana Lady Dougan Shumpei Kumon Ayisi Makatiani N. R. Narayana Murthy Nicholas Negroponte Jose Maria Figueres Olsen Alex (Sandy) Pentland Jeffrey Sachs Mohammad Yunus
Emeritus Editorial Board Izumi Aizu Subhash Bhatnagar Seymour E. Goodman Cees J. Hamelink Ashok Jhunjhunwala Guo Liang Catherine Mann Robin Mansell Vanancio Massingue Michel J. Menou Nii Quaynor Mitchel Resnick Rohan Samarajiva AnnaLee Saxenian Ben Shneiderman Ramesh Srinivasan Tim Unwin Robert Valantin
values they reflect, and we argue that HCI practice should expand its scope to consider the cultural aspects of communication. We support our argument with a case study in which we applied such an expanded HCI approach to address incongruence in mental models while designing a prototype database for use in a developing country.